影楼如何利用互联网提升品牌口碑?_秀场企划_影楼管理_黑光网

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黑光网 首页 > 影楼管理 > 秀场企划 > 影楼如何利用互联网提升品牌口碑?

影楼如何利用互联网提升品牌口碑?

转载自:头条号:影楼管理之道 2019-12-19
影楼如何利用互联网提升品牌口碑?_秀场企划_影楼管理_黑光网

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  互联网对传统服务业的改造具有无限潜力,越来越多的传统企业着手转型以及互联网公司的切入,想必传统婚庆行业会焕发青春!婚纱千亿国际手机版行业存在过度依赖门市和套系捆绑销售等问题,而互联网是一种新的介质,它能更好地连接人与人、人与服务等,使得信息交流和获取的效率更高,最终降低用户决策的成本。

 

影楼如何利用互联网提升品牌口碑?

图源自黑光图库 沅辰

 

  婚纱千亿国际手机版行业运营痛点

 

  1、过度依赖传统门市,线上运营投入甚少

 

  门市作为订单成交的主要渠道,是婚纱影楼最重要的资源,在人流聚集的地方做外展、抢用户,这也是他们习惯并且擅长去做的。但是现在做好这些还远远不够,影楼的管理者都应该花50%的精力去想一想:为什么直接进店的顾客少了?现今的顾客都在哪里?他们第一时间会从哪里获取信息?

 

  2、借助套系捆绑销售,价格战无底线

 

  去任何一家婚纱影楼,谈论最多的就是套系,套系里涵盖了拍摄场景、服装,千亿国际手机版师、化妆师,还有照片、婚件成品等,不难发现这些套系其实就是捆绑销售,在传统影楼最小的经营单元就是套餐,如果顾客想要按照自己的意愿去搭配可就没那么便利了。

 

  另外一个惯用的手法就是做活动、打价格战,由于市场信息不透明,在同行竞技的时候,有些影楼也会刻意标底价格吸引用户进店,这对于自己的品牌和顾客都是巨大的伤害!

 

影楼如何利用互联网提升品牌口碑?

图源自黑光图库 沅辰

 

  在婚纱千亿国际手机版行业,顾客通过朋友推荐成单的比重不容小觑,即便终身只消费一次,也要让顾客感受到用心的服务,这样老顾客身边的朋友才有可能被带动消费;另外,顾客拍完婚纱照后面还会有孕妇照、宝宝照,甚至是父母的结婚纪念照,这一切都有可能与你联系起来。

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